8/6/10 Gil's LotD: Sign typography

http://www.nytimes.com/2007/08/12/magazine/12fonts-t.html?ex=1344571200&en=5486b683e4ea62d4&ei=5090&partner=rssuserland&emc=rss A fascinating article about the design of a new typeface for interstate highway signs. This is a must read.